Appointed by the Governor in 2012 to lead economic community development and job creation initiatives within the State’s entertainment sectors, Bob Raines is responsible for advancing the strategic goals of the Tennessee Entertainment Commission (TEC); managing (TEC) incentive & grant programs; marketing Tennessee’s key industry assets and competitive advantages; acting as strategic advisor to senior government officials and providing State Legislators with analysis of the State’s entertainment sector.
Over his 16-year career, Raines has consulted for a 1000 + production projects with notable clients including Viacom/CBS, NBCUNI, Lionsgate, WARNERMEDIA, Legendary Pictures, 20th Century, Disney/ABC and Netflix. His leadership in key development initiatives grew the State’s employment rate in motion picture/video production by 135% from 2013-2018; producing 10,000+ Tennessee production jobs; $420M in new incomes for Tennesseans’; 10,000 + production days and $655M in economic output for State businesses production vendors. Under Raines’ tenure as executive Director, the State of Tennessee has risen to be ranked 6th in the nation for motion picture/video production employment; No. 1 for workforce concentration and No. 2 for total employment in record production and music publishing.
In 2016, Raines initiated the State’s first digital economy strategy to accelerate high-quality job growth in the emerging interactive digital media cluster also referred to “Creative Technology” with Key Focuses on VR & AR; Music Tech, Video Game Development & Gamification; Animation. Raines has managed the development of a Statewide Council of Industry Leaders to advise & advance these efforts; Launched a marketing & recruitment campaign which includes a target industry site; resource directory for talent and created an ongoing content development; marketing campaign to promote the state by spotlighting multimedia brands; content creators.
In 2018, Raines worked to successfully pass the Visual Content Modernization Act expanding State incentives to include Interactive Digital Media and Post Production Scoring. Then on Nov. 20 th , 2018 launched the TEC Scoring Incentive Program; the State’s first music industry incentive focused on generating job opportunities and expanding existing infrastructure.
Raines currently is appointed to the Mayor’s Nashville Music City Music Council; Vice President of the Nashville Film Festival Board; a Leadership Music Class of 2016 Alumni and oversees the Governor’s Entertainment Commission board which is a Statewide board composed of leaders from Tennessee based companies like Discovery Inc., Sony and WME. He actively manages a private-public sponsorship program responsible for supporting organizations across the State with focuses on advancing the entertainment industry and maintains strategic partnerships with city and county alliances in Memphis, Knoxville & Chattanooga.
Raines holds a degree in Business Administration from East Tennessee State University and an accreditation with the International Association for Management Education.